LazyTown Teaming Up With Michelle Obama And Sprout
First Lady Michelle Obama, LazyTown and Sprout have teamed up to promote active, healthy lifestyles for preschoolers with a series of new Let’s Move! TV spots. The ads where filmed in the East Room of The White House and featured First Lady Michelle Obama, Sportacus and Sprout’s Chica the Chicken, from The Sunny Side Up Show.
"Kids need 60 minutes of physical activity each day to grow up healthy and strong,” said First Lady Michelle Obama. “That’s why it’s so important that kids get an early start on being active. Sportacus, Chica, and all their friends at Sprout are helping us inspire our kids to get moving at an early age and have fun doing it, which will help them build good habits to last a lifetime.”
The overall goal of the Let’s Move! movement, launched by First Lady Michelle Obama is to solve the problem of childhood obesity within a generation. The campaign focuses on promoting activity, good eating, the importance of play, and making simple lifestyle changes that can make a big difference.
In the US, LazyTown can be seen every day on Sprout at 2:00 p.m. ET and every Saturday morning on the new NBC Kids block (check your local listings for times).
Click here to check out all LazyTown – Let’s Move! TV spots.